Our Materials and Our Math
We don't market. We inform. Here's what our clothes are made from, where they're made, and the numbers behind our claims. Every figure shows its math.
What it's made from
- Reborn cotton. Recovered from discarded clothing and textiles. It's 50% of every tee and 59% of every fleece.
- Recycled polyester. Made from plastic bottles. It's 48% of every tee and 39% of every fleece.
- Rescued fabric. Surplus denim, canvas and corduroy we find in the LA Apparel District. When the yardage runs out, the run ends.
- Tested. Every knitwear piece is OEKO-TEX Standard 100 certified, which means every component has been tested for harmful substances.
Where it's made
| What | Where |
|---|---|
| Tees, polo, beanie, fleece and French terry | Fabric knit and garments sewn outside Toronto, Canada. The recycled polyester yarn is spun in Spain. |
| Socks | North Carolina, with imported and domestic yarns |
| Chore coats, 5 pocket pants, coveralls and joggers in rescued fabric | Cut and sewn in LA |
Bottles in each piece
Only the polyester comes from bottles. The counts come from our manufacturer's figure of 5 bottles in a 0.44 lb tee.
| Piece | Plastic bottles |
|---|---|
| Tee | About 5 to 6 |
| Polo | About 6 |
| Beanie | About 2 |
| Crewneck sweatshirt | About 9 to 10 |
| Pullover hoodie | About 12 |
| Full zip hoodie | About 13 |
| Fleece jogger | About 9 |
| French terry sweatshirt | About 8 |
| Socks, per pair | About 1 to 2 |
Water: about 1.8 million gallons saved in 2025
In 2025 we sold 2,633 garments. The World Wildlife Fund estimates it takes about 2,700 liters of water, roughly 700 gallons, to produce one cotton T-shirt. Our manufacturer reports about 8 gallons per garment for our recycled materials. The difference is 692 gallons a garment, or about 1.8 million gallons for the year.
The benchmark is for a T-shirt and we apply it to everything we make, so treat this as an estimate.
Material kept out of landfill: 1.8 tons in 2025
That's the weight of the bottles, discarded cotton and rescued fabric in those same 2,633 garments.
Miles
A conventional T-shirt and its raw materials can travel nearly 40,000 miles before it's sold, according to an analysis published in Fast Company. Our knitwear is crafted outside Toronto and our rescued-fabric pieces are cut and sewn in LA, so a finished garment travels roughly 3,000 miles to reach you. That's an estimate, and it covers the trip from our makers to you.
What we haven't done
- Our water, diverted-material and miles figures are our own calculations. No third party has audited them.
- Not everything starts on this continent. The recycled polyester yarn in our knitwear is spun in Spain, then knit into fabric and sewn outside Toronto. Our Sashiko fabric was made in Japan and our waxed twill in Scotland, and we found both as leftovers in LA. Our socks use some imported yarn. Our market tote is made by Apolis in Bangladesh.
Sources
- World Wildlife Fund: about 2,700 liters of water to produce one cotton T-shirt.
- Fast Company, March 17, 2022: "Your T-shirt traveled 39,000 miles to get to you."
